Accel awards 2019 for African startups


Accel awards 2019 for African startupsThe ACCEL Awards is an annual business start-up contest organised by the London Business School’s Africa Club in collaboration with the Club Alumni and Corporate Partners including FTSE 100 companies, venture capital firms, entrepreneurship incubators and media companies. The Accelawards will be hosted at the Annual Africa Business Summit on Saturday 27th April, 2019

The Africa Club is a student-run club at London Business School. They promote engagement on Africa within the school and with the broader business community, either in London, Africa or globally. Members are individuals who have either worked in Africa or have cultural or professional interests in the continent.

Entry criteria

You need to be an African entrepreneur with a business proposal that has proof of concept. The business needs to be Africa focused or caters primarily to the African market.


awards prizes

  • Fully Sponsored Trip to London & £15,000 in Award Prizes for the Top 3 Start-ups

Unparalleled international exposure 

  • Get international visibility across the world’s most successful corporations, media firms and African professionals
Prestigious brand partnership 
  • ACCEL Awards is organised by the Africa Club of the London Business School. One of the world’s elite business schools

International business mentoring 

  • Access mentoring from a deep pool of business talent at the London Business School and partnering firms
Worldwide business network
  • Join a global network of successful Africa Club Alumni, business partners and Africa focused professionals

Selection criteria

Each entry will be assessed by a minimum of two judges based on the below 5 criteria.

a. Originality of idea

• Is the start-up a new or novel application of existing knowledge/technology/business model to the Africa region in focus ?
• High scores should be given to start-ups that are not clones of well known business models already existing within the African region

b. Strength of business case

• Is the founder able to articulate a strong business case including target market, pain points and how the start-up is differentiated?
• Does the start-up have clear revenue models and path way to profitability?
• High scores should be given to those applications that demonstrate clear business plan to achieving a profitable business

c. Level of product development

• Is the product or idea well developed and ready for investment opportunities?
• Do they have technology patents, rights, brand ownerships or partnerships already in place?
• Is the product already in the market?
• High scores should be given to those applications that demonstrate well developed products or services that are already on sale

d. Level of business opportunity or impact

• What is the level of potential social impact of the idea in Africa?
• What is the potential size of the market share and profitability
• High scores should be given to those applications that demonstrate scalable social impact

e. Team’s ability to execute the idea and other Intangibles

• Does the team have the right combination of passion? insight? experience? qualifications?
• Do secondary aspects of the application strengthen the likelihood of success e.g. founder’s story?
• High scores should be given to those applications that demonstrate passionate teams with significant expertise in the relevant business sector

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