250 Stores Operations Representative


We are looking to hire a qualified, dedicated & experienced 250 Stores Operations Representative at Hay Grade 8 based in Kigali reporting to the 250 Stores Manager.


To optimize sustainable customer value and profitability within 250 Stores through fluid operations with the intention of growing volume and value for Bralirwa Plc and Retail business partners.


Develop and implement a strategy that optimizes ongoing growth and store profitability

  • To identify potential business partners to achieve listings, distribution, volume and profitability targets
  • To maximize the potential of existing contracts and exploit new business

Ensure guidelines and manuals of execution are abided on by the storekeepers

  • To ensure compliance of the Bralirwa channel execution strategy
  • To compile execution strategy for other catgories suppliers with the advice of 250 Stores Manager

Ensure safety and develop risk assessment for business operations continuity

  •  Be the champion of safety and health guidelines
  • To coordinate the safety and security measures

Develop and coordinate promotions and communications channels

  • To represent the organization in the negotiations with suppliers on marketing activities
  • Develop communications channels
  • Be the first line of contact of the 250 stores organization

Responsible for benchmarking and leverage good ongoing existing practices and new/upcoming products on the market

  • To do market visits and standardize reporting
  • Develop effective actions based on the market visits

Be responsible for customer services

  • To provide training and coaching to storekeepers
  • To develop “customer matters” and “ responsibility at work” training materials and guidelines
  • To evaluate and improve customer experience
  • To enhance operations as per consumer trends


  • Bachelor’s degree in Management, Marketing, Business administration or related field
  • Minimum of 3 to 5 years working in a commercial industry, sales or customer operations position
  • Must have great relationship skills
  • Holder of a Rwandan Driving license Cat B
  • Having experience in training and coaching will be an added value
  • Fluent in English, French and Kinyarwanda is required
  • Ability to work on tight deadline and independently
  • Good analytical and negotiation skills
  • Microsoft Office skills are essential
  • Must have a Valid Rwandan Driving License Cat B
  • Having experience of working in ,multi-cultural or multi-national organization


Should you wish to apply for this position, please go to MyHR and follow the steps in the attached Quick Reference Guide.

Application link: https://careers.theheinekencompany.com/Rwanda/job/Kigali-250-Stores-Operations-Representative-103-RW_KV_/611212301/

All applicants must apply using our online application system, CVs received via email or standard post will NOT be considered.  In case you face any challenges in applying, please let us know through jobs.bralirwa@heineken.com (no applications will be accepted through this email).

The closing date for submission of applications is Wednesday 25th November 2020.

#WeAreHEINEKEN. People are at the heart of our company. Our people are as diverse as our brands! We are proud to be an equal opportunity employer committed to diversity and inclusion. We see our strength in trust, diversity and progress. Our aim is to have the most talented employees attracted to our company, and to hire them based on their merits, equal opportunities and respect for the differences of each individual. As part of that we strive for BRALIRWA to be a safe & open place for everyone.

NB: Bralirwa Plc. does not employ staff whose background is not suitable. All employment is conditional upon successful completion of all applicable background checks, including criminal record checks.




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