Head of Sales and Marketing

About This Job:
Q-Sourcing Limited is a manpower management solutions firm operating in the East African Region in the countries of Uganda, Kenya, Rwanda and South Sudan.
On behalf of one of our Rwanda based clients, we are looking for a competent and experienced Head of Sales and Marketing.

Primary Objective

The Head of Sales and Marketing is responsible for, and manages all aspects of the hotel’s active and aggressive sales team initiatives, and maximizes the overall revenue of the hotel by directing the revenue generating activities in accordance with the sales business plan. The job incumbent should be active, proactive, analyzing, and achieve results in every respect. All work will be in line with the hotel’s guidelines, business plan, The Hotel corporate guidelines.

Key roles and responsibilities

Manages the Hotel’s active and aggressive sales function

• Achieves sales goals by supervising sales staff
• Implements strategies to improve market penetration
• Maximizes sales productivity by ensuring that sales staff utilize “sales success” techniques
• Monitors call productivity and revenue goals for each sales person by tracking results
• Improves call productivity by counselling sales staff on appropriate selling techniques
• Increases sales volume and profitability by formulating and executing projects for all market areas as stated in the business plan
• Analyses sales statistics to formulate profitability
• Reviews market analysis to determine client needs, occupancy potential, desired rates, etc.
• Meets overall budgeted sales and profit margins by soliciting, evaluating, selling, and confirming business
• Qualifies prospective leads as to profitability
• Designs and proposes programmes to meet client’s needs.
• Performs Sales calls with Sales and Senior Sales Managers.
• Negotiates with clients to achieve maximum profit while satisfying client needs
• Coordinates transient and group room commitments to insure proper market mix
• Approves function space allocation for group and catering bookings
• Ensures customer satisfaction and hotel profit by overseeing the coordination of various department’s activities related to booked business
• Ensures maximum occupancy on a daily basis by performing follow-ups on progress of groups booked with Front Office Manager and Revenue Manager
• Participates in solving problems with other departments as required, relating to business booked in the hotel including space conflicts, possible cancellations, and compromises between guest needs and hotel facilities
• Enhances the hotel’s community image and stays abreast of competition, new development, and sales methods and techniques in the hotel industry
• Prepares reports as necessary to develop a more informative data base for improved management decision making and critical evaluation of work activities
• Prepares the business plan for the hotel and coordinates this with the corporate sales business plan
• Plans for and implements methods of maintaining and increasing volume of business thorough sales promotion, potential markets needing coverage, advertising and special sales projects
• Provides feedback to General Manager on changing market conditions and trends in competition
• Coordinates special local activities with the General Manager
• Creates and implements special programmes to increase overall occupancy especially in slow periods
• Directs all sales activities for all staff with sales opportunities to ensure that objectives are achieved in the Sales business plan
• Attends major travel functions and trade shows to promote the hotel
• Prepares and controls the Sales Department’s budget
• Maintains accurate sales statistics and account records.
• Assists in the completion of reports
• Analyses departmental budget, and deviations to budget; takes corrective action and follow-up
• Seeks business opportunities for other hotels within the Region while conducting sales calls (primary focus being hotel employed at)
• Thorough research to be conducted during customer meetings in order to avoid information duplication sourcing.
• Monthly sales lead list to be maintained and sent to hotel sales team.

Marketing

• Sales and Marketing Activity Plan to be developed and reviewed quarterly.
• Advertising to be designed in accordance with Hotel Standards.
• Media Positioning to be coordinate with marketing coordinator (or appropriate) at the applicable office of the region.
• Leisure Packages to be developed to stimulate weekend business.
• Promotional offers to be developed for calendar Special Occasions.

Managing the sales team

• Utilises leadership skills and motivation to maximise employee productivity and satisfaction Monitors the sales and reservation team’s overall progress, service and team work daily
• Recommends to Revenue Manager how to improve results
• Coaches Reservations and Front Office on how to increase REVPAR
• Screens, interviews and selects potential sales team candidates Establishes and maintains effective employee relations within the department
• Identifies training needs and develops the departmental training plan
• Trains the sales team staff appropriately and proactively
• Ensures that staff meets and exceeds guest expectations by training and inspiring them to provide Service culture
• Encourages, develops and manages effective employee relations within department and throughout the hotel
• Identifies employees with potential for promotion and/or transfer and makes appropriate development plans for him or her together with the Human Resources Manager

Laws, Regulations and Policies

• Makes sure the sales team follows all applicable laws, and corporate standards and guidelines
• Keeps track on departmental costs
• Responsible Business: show involvement and be interested in environmental and/or social issues by participating in Responsible Business hotel and departmental activities

Employee Relations

• Fosters and develops effective employee relations within department, and throughout the hotel
• Utilizes effective internal communication, including daily meetings with the Space Controller and management team members to ensure optimum team work and productivity
• Conducts monthly departmental meetings with the sales team Looks for ways to motivate and challenge employees

Health and Safety

• Ensures that all potential and real hazards are reported and reduced immediately
• Fully understands the hotel’s fire, emergency, and bomb procedures Ensures that emergency procedures are practised and enforced to provide for the security and safety of guests and employees
• Ensures that all employees within own department work in a safe manner that does not harm or injure self or others
• Stimulates and encourages a general awareness of health and safety in tasks and activities managed within the department
• Ensures the safety of the people and property within the premises by applying hotel regulations, and adhering to existing laws and regulations
• Anticipates possible and probable hazards and conditions and either corrects them or take action to prevent them from happening
• Ensures that the highest standards of personal hygiene, dress, uniform, appearance, body language and conduct of hotel employees is maintained by all employees in the department

Knowledge/Qualifications/Experience

• Experience of 6 years and above at Managerial level in Sales and Marketing.
• At least with experience Hotel environment is added advantage
• Graduate in Marketing or business-related field
• Post graduate qualification In Marketing an added advantage
• Computer literacy a requirement

How to Apply

Only candidates who meet the minimum criteria outlined as above are invited to send a comprehensive CV by e-mail to officerwanda@qsourcing.com

Note: Kindly mark your application as “Application _ Head of Sales and Marketing Rwanda – “In the subject line of your email.

The interested candidates should submit their application and CV not later than 5:00 pm, March 30th-2019

only shortlisted applicants will be contacted

Q-Sourcing Servtec is an equal opportunity employer. Any solicitation will lead to disqualification

For more information,please visit https://qsourcing.com/jobs-in-rwanda/