How to build a career in Digital marketing?


Can’t get enough of social media; do you possess Leadership skills? Then, it might be the right decision for you to pursue a career as a digital marketing manager.

If you are looking for a job in the digital marketing and commerce industry, 2020 seems to be a good year. More and more new businesses are entering the market and Looking for someone with experience in the field, which appears to be rare.

What will be your tasks?

As a digital marketing manager, you are responsible for developing. implementing and managing marketing campaigns that promote your company and its products and/or services. You enhance brand awareness within the digital space, drive website traffic, and acquire leads or customers.

How much will you earn?

The average expected salary is strongly influenced by your experience.

What skills do you need?

  • Leadership skills are important for this job; you need to influence others
  • Writing skills come in handy when communicating your brand’s messages
  • Data analysis skills are required to understand reporting tools like Google Analytics
  • Experience in e-commerce, SEO (Search Engine Optimization), PPC (Pay-Per-Click), Email marketing, lead generation, and social media is often required.

What else is important?

To land a job as a digital marketing manager, certifications, internships, and working experience are seen as more valuable than where you went to school. Since the digital landscape is ever-changing, you as a digital marketing manager need to be able to adapt to this. You should always be testing out new things and never be satisfied.

Furthermore, you should be a bit creative. At some point, you will have to write a website copy, develop an e-mail plan or contribute to a blog or an e-book. Creative ability will be asked from you when performing tasks Like this.

Lastly, as a digital marketing manager, you will be working with different types of experts inside the marketing team. These specialists can be copywriters, strategists, social media managers or SEO specialists. You are the one responsible for connecting these people to each other inside the marketing team

What degree do you need for a career as a digital marketing manager ?

Possibly the best thing about a career as a digital marketing manager is that there’s no straight entry path into this field. Although it can make it easier, a degree in marketing is not compulsory. There’s a wide variety of tasks that you wilt be carrying out, so it is often advantageous to be specialized in a specific task.

For example, if you have a degree in Journalism or Creative writing you have good skills for content marketing. A degree in Web Design or Development makes you suitable for SEO or PPC tasks.

How is digital marketing different from other subjects?

Digital Marketing is special in a way that you can learn the skills yourself. If you want to learn medicine, you will have to study it and gain experience inside a hospital. For digital marketing it is much easier, you can learn the skills needed and access all the necessary tools online. You really can become a self-made expert.

While many students are busy obtaining either degrees or certifi­cates, others are considering all-together free education options. With the rise of MOOCs (massively open online courses), students who don’t want to pay for college or certificates are finding the ingredients to put together their own quality education.

Here are a few institutions that offer these kind of courses:

How do you land the job ahead of your competitors?

To stand out, you need more experience than your competitors. The problem is that experience is often required to gain experience. To overcome this, you could do freelance marketing jobs. Future employers will notice the effort you did at those freelance jobs.

Other than that, you can stand out by having certifications. For example Google Adwords, Google Analytics, Hubspot marketing or anything similar.


Did you know?

Implying Digital Marketing will help companies cut down on costs, streamline business operations and reach out to an incredibly vast audience that traditional advertising simply can’t reach. Due to these reasons, Digital Marketing has become so important that a Lot of companies in different sectors have a Digital Marketing department. Think of sectors as Law, Health, Auto, Entertainment, Food or Real Estate.

Further, the following List provides you with different jobs in the field of Digital Marketing:

  • Analytics Manager
  • CRM and Email Marketing Manager
  • Digital Agency Account Manager and Sales Director
  • Copywriter
  • Digital Marketing Manager and Web Manager
  • Ecommerce Manager
  • PPC Search Manager
  • Search Manager / SE0 Manager
  • Social Media Manager or Community Manager
  • Web Developer and Web Designer

You may also like: LATEST UN JOBS IN AFRICA >>


Please enter your comment!
Please enter your name here