International Trade Centre – SheTrades Rwanda Project


Call for Application

International Trade Centre SheTrades Rwanda Project

Increasing competiveness and connection to markets for women owned businesses

The International Trade Centre (ITC) SheTrades Rwanda project invites women entrepreneurs and women owned Small and Medium-sized Enterprises (SMEs) in Rwanda to participate in and benefit from the project.

The project offers in-depth capacity building activities to women owned businesses in the coffee and horticulture sectors and business generation activities in local and regional markets. Technical trainings offered to these two sectors will benefit both women owned businesses as well as women that are employed further upstream in farming households.

The project also provides non sector-specific capacity building activities for women owned businesses in other sectors (textile and apparels, tourism and IT&BPO).

Interested women-owned businesses can apply to join the SheTrades Rwanda project before March 2021 through the following link:

Please find below the eligibility criteria to be part of this project:

  1. Be at least 30% owned, managed and controlled by woma(e)n;
  2. Legally registered and incorporated company; and
  3. Residing and operating in Rwanda.


The project welcomes any potential collaboration with supermarkets, hotels, medium/large enterprises benefitting women, financial institutions, Business Support Organizations, cooperatives, farmers’ associations, and private-sector partners.


For more information, any interest or query, please contact:


Funded by the Enhanced Integrated Framework (EIF), the SheTrades Rwanda project is implemented from September 2020 – February 2022 by ITC – a joint agency of the United Nations and World Trade Organization based in Geneva, Switzerland.

The project is a component of the EIF funded “Project to Enhance the Effectiveness and Efficiency of Export Growth Initiatives” managed by the Ministry of Trade and Industry of Rwanda (MINICOM).

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