Are you a master multi-tasker with excellent writing skills and design sense? Do you want to help promote the story of a ground-breaking leadership institution that has been described by Fast Company as the ‘most innovative company in Africa’and by CNN as the ‘Harvard of Africa’ ? Then join our Marketing team as a Social Media Associate. Our vision is unique and our methods are innovative, so we expect nothing less from our Social Media Associate.
ABOUT ALU
Our purpose is to catalyze change in Africa and around the world by building the world’s most innovative university. Our engaging learning experiences integrate technology, personalized learning, real world projects and entrepreneurial leadership to create innovators, game-changers, and problem-solvers. We ask our students to declare a ‘mission’ for their lives instead of declaring an academic major. Our two undergraduate campuses—Mauritius and Rwanda—are well in operation, as is our graduate School of Business. Moving forward, we plan to scale across the continent and then around the world, ultimately developing 3 million entrepreneurs and leaders by 2035.
ABOUT THE ROLE
The Social Media Associate is responsible for planning and executing the strategy of social media programmes. You will gain extensive personal and professional experience creating and promoting engaging content on all major social media channels and providing online customer service responses. You also will draw insights from relevant social media metrics and translate them into prompt action plans and engaging social media campaigns. Working closely with other key stakeholders to increase awareness of the company and improve its reputation, you will also get a chance to contribute content to the ALU website, articles, print and also video collateral.
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RESPONSIBILITIES
- Develop and execute organic and paid social media strategy that ladders up to overall communication and brand strategy
- Own and maintain a tactical social media plan and editorial calendar for all social media platforms, including writing, curating, and scheduling all posts from social accounts.
- Work closely with cross-functional teams across the organization to establish internal processes that support the promotion of our content and brand strategy
- Develop, manage and execute successful social media campaigns, ensuring coverage of organizational achievements, community events etc.
- Track, measure, and analyze the performance of social media content and campaigns by providing timely communication of weekly/monthly metrics, social media trends, post-campaign evaluations and competitive activity.
- Manage the organization’s day-to-day social media presence, monitor consumer posts and lead the team in responding to and managing issues appropriately.
- Identify appropriate influencers and complementary brands for the organization to follow.
- Propose new ideas and concepts for social media content
REQUIREMENTS
- Bachelor’s degree in Marketing, Management, Communications or a related field.
- Proven working experience in social media marketing (minimum 2 years)
- Deep knowledge using social analytics tools
- Ability to analyze and present the results of social media campaigns.
- A thorough understanding of social media planning, online marketing technologies and strategies, with a balance of hands-on execution
- Proven ability to manage an organization’s social presence across platforms and successfully engage followers with engaging content
- Strong collaboration skills in managing stakeholders and agencies to achieve agreed goals.
- Knowledge of latest internet trends, business models, social media policies and web/SEO technologies
- Excellent verbal/written communication
- Good eye for design and aesthetics
- Knowledge of WordPress is a huge advantage
- Has enormous energy with a dazzling sense of humour